Steve Shah

Steve Shah is the Sr. Director of Product Management at Citrix Systems, NetScaler and Cloud Networking Group where leads overall product management. Leveraging his 20 years of industry experience spanning IT, Software Development, and Product Management/Marketing, he provides the Voice of the Customer. In addition to his almost decade of experience in application networking, he has been an entrepreneur in the mobile applications space and run a successful product strategy consultancy. Steve holds a BS/MS in Computer Science and Creative Writing from UC Riverside. During his IT years, he authored several books on Unix/Linux and Networking.

  1. Why NetScaler is Changing the Face of Telecom

    As much as I grew up with software, beautiful hardware still lights me up. Good design, graceful touches, and well built - the marks of something that is just downright artful. The harsh reality of hardware is that it is, by definition, static. So when change is in the air -- especially rapid change -- things that are static are invariably not the right answer. It ...

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  2. Dystopian Vision or Harsh Reality?

    Like a lot of people, I tuned in to John Chamber’s keynote presentation at Cisco Live last week to see how he views the world. Whether you care for him or not, he has a unique view of a significant chunk of the infrastructure market. His assessment of the market catches a lot of attention, especially from Wall St. The slide everyone is abuzz about is ...

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  3. Making It Real: Citrix NetScaler and Cisco ACI

    I'm a cynic by nature. Call it 22 years in the industry, not counting my misspent youth hacking on Apple II and MS-DOS machines. When I hear of new technologies, my default position is simple: I'll believe it when I see it. It's somewhat ironic that I also appreciate a good vision, especially when that vision addresses a real problem. SDN was one of those technologies. ...

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  4. MobileStream: The Silver Bullet is a Magazine

    During my software engineering years, I read a lot of books on software engineering vs. programming with a healthy dose of managing software development. Some of my favorites included Debugging the Development Process and Writing Solid Code, but I'm certain few would argue the brilliance of The Mythical Man-Month: Essays on Software Engineering. My favorite chapter? "No Silver Bullet". In the chapter, Fred Brooks argues ...

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  5. The Two Sides of Automation: Vendor Driven and DevOps

    When the NetScaler team started working with Cisco back in October, 2012 we were taken aback by the possibilities we had walked into. Of the paths we could take, integrating the NetScaler with the Nexus 7000 with RISE stood out as a technology that not only had a short term immediate value in simplification but a longer term value in helping customers manage the transition ...

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  6. Abusing the word “Integration” in the Land of SDN

    Us heathens down in marketing are notorious for abusing words like "integration". We break out the thesaurus and hold little parties where we come up with the most metaphorically colorful way to articulate the value of an integration that took a developer less than a day to put together. (Did you see that? "Metaphorically colorful" is meaningless yet seemingly profound at the same time.) The Land ...

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  7. Using Traffic Domains as part of a multi-tenancy strategy

    If you were at Synergy Anaheim 2013, "Mobility" as the reigning theme was quite self-evident. What was a little more subtle was how far the adoption of enterprise clouds has come. The questions, discussions, and directions that we saw our customers take made it clear that large numbers are in the throws making their clouds work with production grade applications. As they take these steps, ...

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  8. The Strategic Value of Data

    The examples of how big data is changing the world are abound. From Nate Silver's infamous election data to the latest discussion of data surrounding "March Madness", the impact of big data on our lives is undeniable. What has been interesting however is the focus on how technology, especially around cloud computing, has enabled the big data discussion to really take off. If you think ...

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  9. Assumptions and Exceptions: Mobility is Redefining the Perimeter

    This may sound crazy, but of all the various mobile technologies that have been released in the last several years, the one which has had the most profound impact on me is Microsoft's ActiveSync. ActiveSync, if you aren't familiar with it, is the protocol that Outlook uses to communicate with Exchange. Not a particularly exciting bit of technology, but the key change is that its ...

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  10. NetScaler VPX on Cisco Nexus 1110 at Cisco Live!

    What I’ve enjoyed about Citrix’s relationship with Cisco is the substance that backs it, especially with regard to product integrations. These integrations have given us the opportunity to work with some of the brightest folks on the Cisco team and identify new and creative solutions to challenging problems. The result is a product roadmap that has exciting developments with technology that “moves the needle” as ...

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