Steve Shah

Steve Shah is the Sr. Director of Product Management at Citrix Systems, NetScaler and Cloud Networking Group where leads overall product management. Leveraging his 20 years of industry experience spanning IT, Software Development, and Product Management/Marketing, he provides the Voice of the Customer. In addition to his almost decade of experience in application networking, he has been an entrepreneur in the mobile applications space and run a successful product strategy consultancy. Steve holds a BS/MS in Computer Science and Creative Writing from UC Riverside. During his IT years, he authored several books on Unix/Linux and Networking.

  1. The Two Sides of Automation: Vendor Driven and DevOps

    When the NetScaler team started working with Cisco back in October, 2012 we were taken aback by the possibilities we had walked into. Of the paths we could take, integrating the NetScaler with the Nexus 7000 with RISE stood out as a technology that not only had a short term immediate value in simplification but a longer term value in helping customers manage the transition ...

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  2. Abusing the word “Integration” in the Land of SDN

    Us heathens down in marketing are notorious for abusing words like "integration". We break out the thesaurus and hold little parties where we come up with the most metaphorically colorful way to articulate the value of an integration that took a developer less than a day to put together. (Did you see that? "Metaphorically colorful" is meaningless yet seemingly profound at the same time.) The Land ...

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  3. Using Traffic Domains as part of a multi-tenancy strategy

    If you were at Synergy Anaheim 2013, "Mobility" as the reigning theme was quite self-evident. What was a little more subtle was how far the adoption of enterprise clouds has come. The questions, discussions, and directions that we saw our customers take made it clear that large numbers are in the throws making their clouds work with production grade applications. As they take these steps, ...

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  4. The Strategic Value of Data

    The examples of how big data is changing the world are abound. From Nate Silver's infamous election data to the latest discussion of data surrounding "March Madness", the impact of big data on our lives is undeniable. What has been interesting however is the focus on how technology, especially around cloud computing, has enabled the big data discussion to really take off. If you think ...

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  5. Assumptions and Exceptions: Mobility is Redefining the Perimeter

    This may sound crazy, but of all the various mobile technologies that have been released in the last several years, the one which has had the most profound impact on me is Microsoft's ActiveSync. ActiveSync, if you aren't familiar with it, is the protocol that Outlook uses to communicate with Exchange. Not a particularly exciting bit of technology, but the key change is that its ...

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  6. NetScaler VPX on Cisco Nexus 1110 at Cisco Live!

    What I’ve enjoyed about Citrix’s relationship with Cisco is the substance that backs it, especially with regard to product integrations. These integrations have given us the opportunity to work with some of the brightest folks on the Cisco team and identify new and creative solutions to challenging problems. The result is a product roadmap that has exciting developments with technology that “moves the needle” as ...

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  7. Got Your Back: Securing Both Sides of XenDesktop with Palo Alto Networks and Citrix NetScaler

    Your datacenter is becoming your desktop. The idea that I’m typing this into a machine that lives in a server rack somewhere in a Silicon Valley datacenter is a nuance of the transition to virtual desktops that we don’t think about all that much. I can tell you this with confidence because in the last three years of presenting at our Executive Briefing Center, the number ...

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  8. ByteMobile and Citrix NetScaler: Powering Video Chat with My Kid

    I've been a ByteMobile user for ages now. It happens every time I'm traveling and want to call home. The days of picking up the phone to "reach out and touch someone" are gone as we're no longer more than 30 seconds into hello before I hear "Daddy, can we video chat?"  And thus, me and ByteMobile have been best of friends for a while ...

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  9. NetScaler 10: ActionAnalytics is the Real-Time BigData

    NetScaler 10 introduces a lot of cool features. Today we look at ActionAnalytics. I got my first real taste of BigData when doing complex network models in grad school. In one particular project, we were modeling road traffic and calculating how pollution impacted the environment. The system would generate data at each step of the way and then reuse that data for computing the next step ...

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  10. How to Doom a Cloud: Forget Networking

    The number of clouds being built that are doomed to failure is staggering. Which is a shame because the builders are getting better by the day. Let me explain. At Citrix, we get the benefit of talking to a lot of people that are actively building clouds. They come in and talk to us about a variety of projects they are working on; from networking to VDI ...

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