Scott Swanburg

Scott Swanburg has been involved with innovation and building businesses in the Internet for the past 30 years.  From Fortune 50 companies such as AT&T to start-up ventures, he has actively changed the playing field for the delivery of applications and data to millions of subscribers around the world.  For the first half of his career, he managed and directed teams in Software and Systems Engineering.  The past ten years, he has been helping technology companies drive net new revenues in Sales, Marketing and Business Development.

  1. Larry Ellison on DaaS?

    "Computing is now being offered, for the first time, if you will, over the last few years as a service in the Cloud.  It means consumers don’t have to get bogged down with complexity of computing and they don’t have to make that huge capital investment.  They just plug in, run their applications." - Larry Ellison (Interview with CNBC Reporter Maria Bartiromo). Well if that doesn't ...

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  2. Will You Take the Red Pill or the Blue Pill?

    "You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes." - Morpheous from The Matrix.  I couldn't resist.  It's a poignant quote in a time of rapid change for the world. And isn't that ultimately what ...

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  3. Citrix and Microsoft in the Cloud

    Citrix has a long standing relationship with Microsoft in a "Better Together" story for Enterprise IT, especially in application and desktop virtualization.  But did you know there are 2,000 partners in the service provider business who are both Microsoft and Citrix partners?  Well it's true and each of these partners have signed up to the Microsoft Service Provider License Agreement (SPLA) program as well as ...

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  4. What Inspires You?

    There are times when you are caught in your tracks and you have to slow down to take a second look at something.  Such is the case with Matt Woodrum, an 11 year old from Worthington, Ohio who attempts the impossible on a daily basis.  When asked to participate in his schools running day, he decided to volunteer to run the longest race, the 440 yard ...

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  5. DaaS without Apps – Really?

    Would you buy a PC just to watch the Windows 7 wallpaper?  Would you subscribe to Netflix only to read movie reviews?  Would you pay your cable bill every month and then stare at a blank screen on your 60" LCD. Not likely. So why would anyone want a virtual desktop without applications?  It just doesn't make sense.  I talk to our Service Provider partners who are ...

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  6. Should Cloud Hosting Providers Focus on SMB?

    In a recent interview with Micheal Dell, the host of a weekly Business Review TV show asked, "In this age of the cloud, will PCs just go-away?".  His answer, "Not anytime soon".  What he also said is that Dell is focusing on four main areas related to their business.  Consumer, SMB, Public and Large Enterprise.  While the Large Enterprise contributes 29% to their top line, Dell also knows ...

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  7. The Nature of Hosting Volume Apps and Desktops in the Cloud

    Hosted Desktops

    Do the age old accounting calculations still hold true for off premise services regarding IT?  No they don't.  You might ask...'But wait a minute, you can't change profitability and margins just because you provide a Cloud based service.  Can you?'  Well the answer is, YES, if you do it right...  With over 1,200 partners in the Citrix Service Provider program today we have a pretty ...

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  8. Becoming a Successful Citrix Service Provider – Citrix Summit/Synergy 2011

    Step One... Attend Citrix Summit in Barcelona - October 24-25.  This is the only time in 2011 you will find partners, subject matter experts, business experts, executives and sales all in the same place (in Europe) and at the same time.  Have burning questions that only folks from corporate can answer... buy a ticket and come to the sessions.  We will even set up time ...

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  9. What does XenApp 6.5 have to do with Service Providers?

    XenApp … the basis / foundation for many service providers offering desktops and apps as a service …just got better….and you’ll want to start planning to move to it asap. To start with it includes the Service Provider Automation Pack that allows service providers to quickly stand up a Windows 7 like service for mass market by automating the entire farm set up.  According to ...

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  10. Rise of Cloud Computing; The Prequel

    “You turn on your network computer, will show up. There is no store to go to.  There is no installation.” – Larry Ellison, Oracle “The two most exciting things right now in software are objects and the Web.” – Steve Jobs, NeXT Computer “The Net enables the deconstruction and the construction of a new economic model for the software industry.” – Eric Schmidt, Sun Microsystems “The Internet ...

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