The Citrix Blog

Scott Swanburg

Scott Swanburg has been involved with innovation and building businesses in the Internet for the past 30 years.  From Fortune 50 companies such as AT&T to start-up ventures, he has actively changed the playing field for the delivery of applications and data to millions of subscribers around the world.  For the first half of his career, he managed and directed teams in Software and Systems Engineering.  The past ten years, he has been helping technology companies drive net new revenues in Sales, Marketing and Business Development.

  1. DaaS without Apps – Really?

    By Scott Swanburg · Published on 2 months ago · No Comments

    Would you buy a PC just to watch the Windows 7 wallpaper?  Would you subscribe to Netflix only to read movie reviews?  Would you pay your cable bill every month and then stare at a blank screen on your 60" LCD. Not likely. So why would anyone want a virtual desktop without applications?  It just doesn't make sense. I talk to our Service Provider partners who are ...

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  2. Should Cloud Hosting Providers Focus on SMB?

    By Scott Swanburg · Published on 3 months ago · 1 Comment

    In a recent interview with Micheal Dell, the host of a weekly Business Review TV show asked, "In this age of the cloud, will PCs just go-away?".  His answer, "Not anytime soon".  What he also said is that Dell is focusing on four main areas related to their business.  Consumer, SMB, Public and Large Enterprise.  While the Large Enterprise contributes 29% to their top line, Dell also knows ...

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  3. The Nature of Hosting Volume Apps and Desktops in the Cloud

    By Scott Swanburg · Published on 6 months ago · No Comments

    Hosted Desktops

    Do the age old accounting calculations still hold true for off premise services regarding IT?  No they don't.  You might ask...'But wait a minute, you can't change profitability and margins just because you provide a Cloud based service.  Can you?'  Well the answer is, YES, if you do it right...  With over 1,200 partners in the Citrix Service Provider program today we have a pretty ...

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  4. Becoming a Successful Citrix Service Provider – Citrix Summit/Synergy 2011

    By Scott Swanburg · Published on 8 months ago · No Comments

    Step One... Attend Citrix Summit in Barcelona - October 24-25.  This is the only time in 2011 you will find partners, subject matter experts, business experts, executives and sales all in the same place (in Europe) and at the same time.  Have burning questions that only folks from corporate can answer... buy a ticket and come to the sessions.  We will even set up time ...

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  5. What does XenApp 6.5 have to do with Service Providers?

    By Scott Swanburg · Published on 8 months ago · 7 Comments

    XenApp … the basis / foundation for many service providers offering desktops and apps as a service …just got better….and you’ll want to start planning to move to it asap. To start with it includes the Service Provider Automation Pack that allows service providers to quickly stand up a Windows 7 like service for mass market by automating the entire farm set up.  According to ...

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  6. Rise of Cloud Computing; The Prequel

    By Scott Swanburg · Published on 9 months ago · No Comments

    “You turn on your network computer, will show up. There is no store to go to.  There is no installation.” – Larry Ellison, Oracle“The two most exciting things right now in software are objects and the Web.” – Steve Jobs, NeXT Computer“The Net enables the deconstruction and the construction of a new economic model for the software industry.” – Eric Schmidt, Sun Microsystems“The Internet ...

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  7. Cloud Computing: Disruption, Differentiation, Diffusion

    By Scott Swanburg · Published on 9 months ago · No Comments

    These were the major themes presented this year at HostingCon 2011 in San Diego. With roughly 1,500 hosting service providers in attendance Cloud is the main topic of discussion in Keynotes and Breakout sessions. Why?  Because hosting providers need to provide disruptive services or lose market share to other hosting providers doing the same thing for less money. Differentiation has to do with customer value. Speakers at ...

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  8. $30 Billion in Cloud Application Delivery

    By Scott Swanburg · Published on 9 months ago · 1 Comment

    IDC Cloud Forecast2

    Thirty seven percent of the $55.5 Billion Dollar Cloud Market will be based on Application Delivery according to IDC (2014 estimate).  That is 85% more total spend than the next largest category (Infrastructure Software).  We know that demand will be there based on these numbers but what will the Cloud Service Providers look like offering these services.  Well to answer that question we need to ...

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  9. How to migrate millions of subscribers to the Cloud

    By Scott Swanburg · Published on 9 months ago · No Comments

    Ever thought about just how many parameters there are to migrating just one end subscriber from his/her desktop to an off premise Cloud based solution for applications and desktops?  Whether Public or Private Cloud transformation, end users have a plethora of individualized, custom set ups.  To start with, most people we would call Power Users have a list as long as your arm for web portal "Favorites".  ...

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  10. What do the ESPYs have to do Cloud Service Providers?

    By Scott Swanburg · Published on 9 months ago · No Comments

    During the Microsoft Worldwide Partner Conference in Los Angeles the ESPYs were taking place at the same venue downtown. For my International readers the ESPYs are the annual sports awards sponsored by ESPN sports network. Every year the Arthur Ash Courage in sports award is given out. This year it was given to an American Boxer, Dewey Bozella, who had been wrongly accused of murder and ...

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