Penny Gralewski

Sr. Product Marketing Manager for Citrix. Follow @citrixcsp to stay up to date on all of the news and latest developments.
  1. Using Video to Market a Desktops-as-a-Service Business

    DaaSthumb

    Video is a powerful medium to deliver fast, fun and informative messages to buyers who want to quickly understand the value of hosted desktops and apps. At Citrix Summit, one of the most popular marketing questions from Citrix service providers was “how can I create a video to market Desktops-as-a-Service?” The Desktops-as-a-Service (DaaS) market is growing quickly – and Citrix Service Provider-based DaaS solutions provide complete ...

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  2. Desktops-as-a-Service is About the Experience, Not Just the Technology

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    Successfully selling Desktops-as-a-Service isn’t about speeds and feeds, it’s about experience. End users want to access business-ready desktops on any device. The business buyer wants to learn how Desktops-as-a-Service can make their day-to-day business more efficient, flexible and secure. What distinguishes Citrix—and Citrix Service Providers – from other players in the market is the understanding that it’s more than technology features that make a service ...

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  3. 2014 Citrix Service Provider Award Winners Accelerate the DaaS Market

    Businessman holding a champion golden trophy

    Tonight at Citrix Summit the Citrix Service Provider Awards recognized leaders in the Desktops-as-a-Service (DaaS) market. Dozens of nominations from four continents made the awards very competitive. At Citrix Summit in Las Vegas, nine finalists were recognized and trophies awarded to the three winners. The 2014 Citrix Service Provider Award winners made significant contributions in three categories: -          Partner Visionary: recognizing a broad use of technologies, a ...

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  4. Leaders in the DaaS Market: Announcing the Citrix Service Provider Award Finalists

    Citrix Service Providers Recognized with Pins at Citrix Summit 2013

    Finalists for the 2014 Citrix Service Provider Awards have achieved great success in designing, marketing and selling Citrix-based hosted services.  Leaders in the Desktops-as-a-Service (DaaS) market with excited customers, unique technical implementations and marketing success, these finalists demonstrate a prominent role among Citrix Service Providers. It’s exciting that two of this year’s finalists were also finalists for the 2013 Citrix Service Provider Awards. This year a ...

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  5. Nominations Open: 2014 Awards for Citrix Service Providers

    Citrix Service Providers Recognized with Pins at Citrix Summit 2013

    Today self-nominations are open for the 2014 Citrix Service Provider Awards. Winners will be announced at Citrix Summit 2015. The nomination deadline is Wednesday, December 3, 2014. Recognizing the innovative, growing and focused Citrix Service Providers who drive the Citrix-based Desktops-as-a-Service business, the 2014 Citrix Service Provider Awards represent significant achievement in the hosted services industry. The Citrix Service Provider Awards recognize Citrix Service Provider partners and ...

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  6. Service Providers Learn How to Grow Desktops-as-a-Service Revenue with Citrix Summit Business Insight

    Service Providers  predict an 87% growth in Desktops-as-a-Service revenue in the next 12-months.*  But, how can more service providers understand, plan and jump into the hot DaaS market?  Learn more about the Desktops-as-a-Service business -growing, creating and profiting  - at Citrix Summit. Citrix Summit is the premier annual kickoff event for Citrix and the entire global network of Citrix partners – service providers, systems integrators, solution advisors and ...

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  7. Lower Hosted Services Overhead, Speed Desktops-as-a-Service Implementation Time With Insight from Citrix Summit Service Provider Sessions

    Does your managed services provider business aim for faster hosted services go to market with less implementation and support time? Would you like to increase the margin around Desktops-as-a-Service by streamlining backend processes and designing a more scalable service?  Both of these goals may be achievable with the technical staff you have in place today! Teams can learn how at Citrix Summit. Learn the details about ...

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  8. Why Service Providers Choose Citrix For Desktops-as-a-Service

    Service Providers Choose Citrix for end user experience, trusted brand

    Technology that works – from a trusted vendor.  As part of the Global DaaS Market Trends survey, Citrix asked the 2,600 partners in the Citrix Service Provider program why they choose to work with Citrix. The answers were consistent with the user-focused experience and brand integrity that Citrix strives to achieve every day. The second most popular answer was that Citrix is a well-trusted brand. Citrix ...

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  9. 25 reasons for a service provider to join the Citrix Service Provider program

    25 reasons to join Citrix Service Provider Program for hosting desktops, apps, mobile device management and file share and synch

    Why would a managed services provider, hosting provider or telco choose the Citrix Service Provider Program to expand business? There are a host of sales, marketing, and technical benefits associated with the Citrix Service Provider program that service providers will find immediately valuable.  It’s the 25th birthday of Citrix Systems, so in honor of 25 years of Citrix, here are 25 of our favorite Citrix Service ...

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  10. How do service providers price Desktops-as-a-Service offerings?

    Citrix Service Provider

    The Desktops-as-a-Service market is growing – and more managed service providers, web hosters and traditional telcos are showing interest in aligning with Citrix to drive DaaS adoption in a variety of businesses.  One of the top questions new partners ask when entering the DaaS business is “what price should I charge for Desktops-as-a-Service?” Expanding a Managed Services Practice with Hosted Desktops-as-a-Service Microsoft SPLA partners who once just ...

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