Natalie Lambert

Natalie Lambert is the senior director of product marketing responsible for Citrix Workspace Suite and the thought leadership efforts around mobile workspaces.
  1. The Mobile Device Disconnect

    We have all heard about it: “The death of the PC”. Mobile devices are replacing the need for more full functioned computers. Right? That is why IDC predicts a 4.9% decline in PC shipments in 2015 – this is on top of the 6% decline they predicted in 2014 (actuals were 2.1% decline) and the 10.1% decline predicted in 2013 (actuals were 9.8% decline). You read ...

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  2. The Results Are In: Mobility Plans Are Just Getting Started

    Do you think you are behind in crafting your mobility strategy? Are you struggling to determine the right technologies, practices and policies for your organization? How about the apps mobile workers need – have you determined which apps to “mobilize” first? If not, you are not alone. While building out a mobility strategy has been a top priority for organizations for years, the reality is that mobility initiatives ...

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  3. Complete. Simple. Cost-effective. Mobility as a Service With Citrix Workspace Suite

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    Service Providers need a better solution to address mobility initiatives Organizations both large and small are struggling with mobility. Employees demand it, but IT organizations don’t know where to get started. Some may have started years ago using application delivery technologies to deliver Windows apps to any device while others may have recently started playing around with mobile device management technologies to enable mobile device security. In ...

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  4. Integration, Security and Flexibility Make Citrix Workspace Suite the Gold Standard

    Last year at Synergy, Citrix announced Citrix Workspace Suite, an integrated workspace solution that brings together award-winning Citrix technologies, including XenDesktop, XenApp, XenMobile, ShareFile, CloudBridge and NetScaler into a single, comprehensive offering. In just one year, Citrix Workspace Suite has become the industry-leading workspace delivery solution, demonstrating the proven superiority of its capabilities. Most importantly, our customers are realizing tremendous value as these deployments accelerate. However, ...

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  5. A Step Forward for Business-Ready Mobility – Is It Enough?

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    We know the pattern. Innovation stems from consumer markets and slowly makes it way into the business world. Mobility is one of many a beneficiaries of this innovation. This innovation has brought us new types of devices, new types of apps, and new ways to share information. Ultimately, this consumer innovation has delivered us new ways to work … better ways to work. Android for Work ...

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  6. Embracing Mobility at Your Own Pace with Citrix Workspace Suite

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    Announced at Synergy 2014, Citrix Workspace Suite helps companies exceed their business mobility objectives with a single solution that unifies app, data and services on any device. In just 8 short months, hundreds of thousands of people have embraced mobile workspaces as a way to improve productivity and increase job satisfaction. But, we are just at the beginning of this mobility transition. And in conversations with ...

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  7. An Analyst View: Embracing Mobile Workspaces To Succeed With Mobile

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    How dependent are you on your mobile device? When was the last time you responded to an email, reviewed a document, or attended a conference call away from your office desk? If you are like me, your answer is probably, “um, 5 minutes ago?” To call mobile working a new phenomenon would be a stretch, as the reality is, people have come to depend on their ...

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  8. Mobile workspaces for secure, mobile productivity – yes please!

    Challenges for Mobility Strategies

    As an individual in the workforce, I just want to get my job done without distractions. I want the ability to not only work seamlessly from the office, but also work at home, work at Starbucks, or even while sipping wine at my favorite vineyard. For me, this means having access to any and all of my business apps and data wherever I am, on ...

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  9. The Software-Defined Workplace Delivers “Consumerization” For Me. . . and IT

    I have been living in a consumerized world for a few years now. My IT department, unfortunately, has not. Until now. Wikipedia defines consumerization as “the reorientation of product and service designs around the individual end user.“ I am personally very thankful for consumerization – without it, I wouldn’t have devices that combine my phone, camera, favorite wine lists and credit cards all in one! Thanks ...

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  10. Imitation is never as good as the original

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    At Citrix, we love competition, both internally and externally. While all companies want to be king of their kingdom, the reality is that competition makes us all better – it is great for our customers, partners and ourselves. However, imitation and competition are two very different things. When it comes to technology, one keeps the market standing still, while the other pushes it forward. It ...

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