Louise Malinosky

Global Channel Marketing Manager, WW Channel Marketing organization. Demand generation platforms and lead generation programs | campaign do-er | Twitter-er | Blog - ette | all things partner marketing - To the channel and for the channel.    Reach me via Twitter @ctxsyndication and @louise_rm
  1. Accelerate your ADC conversations. All-new partner marketing resources now live.

    NetScaler outperforms.

    Today's modern enterprises face so many new requirements for datacenter and cloud architectures - from keeping pace with fast-growing traffic as cost effectively as possible to ensuring the most optimal application performance, no matter how quickly the needs of the business environment evolve. So what does that mean, in turn, for the IT department? Well,  IT also gets the added duty of reducing costs and ...

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  2. Make your data security conversations go further with these new partner marketing resources

    Security Comp

    In my last post I discussed one of the hottest topics of today’s modern workforce - BYOD - and the great new partner marketing resources Citrix offers to help address some of the more specific challenges BYOD can cause for IT and CIOs - security. A core priority for any business, the term "security" has so many facets that extend beyond any one initiative or trend of ...

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  3. Help keep BYOD focused on security with these new partner marketing resources

    lets talk BYOD

    If BYOD were a sport, I’d be at least semi-pro by now. Why? Because there’s no escaping it –BYOD is quite literally everywhere. Now I appreciate the actual concept of bring your own “something” is not new per se, but when we’re talking in the more professional realm of the business world, it's no longer a "fad" - to the contrary, it’s one of the ...

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  4. 6 networking careabouts you can address today.


    In today’s fast paced world there’s one constant you can be sure of – change happens. Around the globe, enterprise datacenters are evolving to enterprise clouds. A transformational shift that, in turn, brings a number of pain points for organizations, or as I like to think of it, conversations yet to be held. Now I'll be perfectly frank, I’m no networking guru, nor do I ...

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  5. The modern workforce is here. Start your conversations today.

    Desktop Virt. Where will your conversations take you today?

    Today’s modern workforce reality presents a real opportunity for organizations to bridge that gap between productivity and work life harmony. Lets face it, long-gone gone are the days of a standard 9-5. Instead, people are working on average 8.8 hours a day*, balancing that in harmony with the morning school run, gym, travel, caring for others and (last but certainly not least) that all important ...

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  6. Need ideas for your business blog? Here’s 50!

    Top 50 Blog Ideas for B2B

    When it comes to blogging, do you suffer from blank page syndrome? Do you find yourself looking for inspiration on a daily basis? Look no further – we have just the thing for you. Download your free copy of the “Top 50 Blog Ideas for B2B” by Kathryn Rose, award winning author and East Coast Sales Director at The Channel Company. Kathryn recently joined me at ...

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  7. Top three features for the latest Citrix Syndication refresh? Hot topics, infographics and SEO fuel. Now live.


    Sometimes it’s the little things that make the biggest difference. The recent content refresh from Citrix Syndication brings you three great new features to impact traffic, search and leads. Take a look at these top highlights – available now, on your website! Highlight #1: Infographics rule. We love infographics. Why? Because they’re a great way to share otherwise complex or lengthy data with a stylish, visual appeal. ...

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  8. Jump-start your 2014 marketing plan at Citrix Summit

    discover how you can get ahead

    In today’s world of limited budgets, minimal time, or lack of dedicated marketing resources - executing and generating quality programs or campaigns is becoming well, the norm. Goals are laser focused on revenue attribution to customer, greater customers to revenue quota or just plain old do more with less – to name a few. If you’re nodding your head with me, it seems we agree. ...

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  9. New partner campaign helps solve the “ADC Market Share Riddle”.

    Solve the riddle

    More IT professionals than ever are discovering why NetScaler is leading the market for application delivery controllers - and now, with the launch of this brand new marketing campaign from Citrix Marketing Concierge, “Take control – Solve the ADC Market Share Riddle”, you can show them why! Featuring customizable email and web templates, plus access to the Network World Special Report – Solving the ADC Market ...

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  10. 2013 Gartner Magic Quadrant Report for ADCs: New partner campaign available now


    Citrix is positioned in the Leaders Quadrant for Application Delivery Controllers for the seventh consecutive year: the Gartner Magic Quadrant Report focuses on vendor’s ability to solve complex application deployment challenges. Don't miss this chance to learn from Gartner’s independent research. NetScaler is well established as the industry’s leading internet delivery system, touching an estimated 75 percent of internet users each day. Citrix builds on this ...

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