Louise Malinosky

Global Channel Marketing Manager, WW Channel Marketing organization. Demand generation platforms and lead generation programs | campaign do-er | Twitter-er | Blog - ette | all things partner marketing - To the channel and for the channel.    Reach me via Twitter @ctxsyndication and @louise_rm
  1. 6 networking careabouts you can address today.


    In today’s fast paced world there’s one constant you can be sure of – change happens. Around the globe, enterprise datacenters are evolving to enterprise clouds. A transformational shift that, in turn, brings a number of pain points for organizations, or as I like to think of it, conversations yet to be held. Now I'll be perfectly frank, I’m no networking guru, nor do I ...

    Read More

  2. The modern workforce is here. Start your conversations today.

    Desktop Virt. Where will your conversations take you today?

    Today’s modern workforce reality presents a real opportunity for organizations to bridge that gap between productivity and work life harmony. Lets face it, long-gone gone are the days of a standard 9-5. Instead, people are working on average 8.8 hours a day*, balancing that in harmony with the morning school run, gym, travel, caring for others and (last but certainly not least) that all important ...

    Read More

  3. Need ideas for your business blog? Here’s 50!

    Top 50 Blog Ideas for B2B

    When it comes to blogging, do you suffer from blank page syndrome? Do you find yourself looking for inspiration on a daily basis? Look no further – we have just the thing for you. Download your free copy of the “Top 50 Blog Ideas for B2B” by Kathryn Rose, award winning author and East Coast Sales Director at The Channel Company. Kathryn recently joined me at ...

    Read More

  4. Top three features for the latest Citrix Syndication refresh? Hot topics, infographics and SEO fuel. Now live.


    Sometimes it’s the little things that make the biggest difference. The recent content refresh from Citrix Syndication brings you three great new features to impact traffic, search and leads. Take a look at these top highlights – available now, on your website! Highlight #1: Infographics rule. We love infographics. Why? Because they’re a great way to share otherwise complex or lengthy data with a stylish, visual appeal. ...

    Read More

  5. Jump-start your 2014 marketing plan at Citrix Summit

    discover how you can get ahead

    In today’s world of limited budgets, minimal time, or lack of dedicated marketing resources - executing and generating quality programs or campaigns is becoming well, the norm. Goals are laser focused on revenue attribution to customer, greater customers to revenue quota or just plain old do more with less – to name a few. If you’re nodding your head with me, it seems we agree. ...

    Read More

  6. New partner campaign helps solve the “ADC Market Share Riddle”.

    Solve the riddle

    More IT professionals than ever are discovering why NetScaler is leading the market for application delivery controllers - and now, with the launch of this brand new marketing campaign from Citrix Marketing Concierge, “Take control – Solve the ADC Market Share Riddle”, you can show them why! Featuring customizable email and web templates, plus access to the Network World Special Report – Solving the ADC Market ...

    Read More

  7. 2013 Gartner Magic Quadrant Report for ADCs: New partner campaign available now


    Citrix is positioned in the Leaders Quadrant for Application Delivery Controllers for the seventh consecutive year: the Gartner Magic Quadrant Report focuses on vendor’s ability to solve complex application deployment challenges. Don't miss this chance to learn from Gartner’s independent research. NetScaler is well established as the industry’s leading internet delivery system, touching an estimated 75 percent of internet users each day. Citrix builds on this ...

    Read More

  8. Generate new leads and incremental business with this new XenDesktop with FlexCast partner campaign.

    When the CEO wants it, IT needs to make it happen! Keeping high-value employees like CEOs productive—anytime and anywhere—is a critical requirement to organizations and executives alike. Today, I am pleased to announce the availability of this latest Citrix customizable demand generation campaign that builds upon XenDesktop with FlexCast  use cases for apps and desktops. The new campaign "Empower a modern workforce with virtual desktops and apps" ...

    Read More

  9. Delivering Windows-as-a-Service? There’s a use case (and new campaign) for that!


    Citrix XenDesktop with FlexCast technology is the comprehensive desktop virtualization solution that enables enterprise IT to deliver Windows-as-a-Service. Always on, highly secure and seamlessly mobile -  even in the most demanding of organizations. No other solution can precisely deliver the right experience while optimizing IT resources.   Desktop virtualization is a hot topic for many organizations, however the reality is it’s far from a one-size-fits-all solution. That’s why we’re pleased to announce the ...

    Read More

  10. Why Citrix Syndication? Because it’s simpler and bigger than ever, and still free!

    WiaB Thumb

    Make no mistake, buyer behaviors are changing. With 79% of consumers researching purchases online before even engaging with vendors, the importance of a great website is obvious. Never asleep and “always on”—even when you’re not— websites become an effective extension of your sales force, technical expertise and, with the integration of blogs and social media, even corporate voice or thought leadership. Great content that’s informative ...

    Read More