Today, Citrix made a big announcement in enterprise mobility – announcing our intent to acquire Zenprise – a leader in MDM (Mobile Device Management).

For those of you who haven’t been following us in mobile, Citrix has been making some big strides in this space. We released CloudGateway with MDX technologies – world-class mobile application management technologies to secure and manage mobile/web apps. We are also about to release a new family of mobile apps for secure mobile e-mail and web access called @WorkMail and @WorkWeb.. We are seeing tremendous interest and growth in these new apps and our CloudGateway product in general,  as many customers think about BYOD and how to solve their app and data management challenges.

Given this momentum, today’s news is huge. After the closing of the acquisition, Zenprise MDM combined with CloudGateway and the Me@Work mobile apps will deliver a comprehensive mobile solution – offering mobile device, app and data management.

Looking at the mobile market, customers have many options. In many instances, they look to point solutions for MDM or secure email, which force IT to weave a solution together from piece-parts in order to manage and secure mobile apps, content, and devices.  Our intent is to solve this problem with Citrix and Zenprise products together.

With Zenprise and Citrix, our customers will be able to get a complete solution that equips IT to securely control all apps and data, empowering people to work from anywhere on any device, and enabling business productivity through mobile workstyles. For those customers who have followed Citrix’s journey – they are well aware of our value proposition of “any-any-any”. Giving users access to any app on any device, anywhere. As users and businesses become increasingly mobile, Zenprise and CloudGateway become key ingredients of our solution.

Zenprise was a clear choice for Citrix with their leading MobileManager MDM product – an experienced team, a history of innovation, and their footprint on well over 1M devices in thousands of customers – both enterprise and SMB. Its MDM software has become an important tool for IT to gain control over the proliferation of mobile devices in organizations and provide IT and policy control – a great complement to the Citrix mobility solutions. Zenprise really understands user-centric computing – already offering rich SharePoint access solutions – making them a perfect fit for Citrix. In addition, their vision and roadmap was to build app management capabilities that Citrix has already built with CloudGateway. Together, following the closing of the acquisition will be able to accelerate our roadmaps significantly and deliver customers a comprehensive solution.

This is a win-win for Zenprise and Citrix customers.

If you are an existing Zenprise customer, or anyone looking for an MDM solution, then going with Zenprise will offer you the ability to take the journey toward a complete solution backed by Citrix in the future.

For all Citrix customers who have invested in XenApp/XenDesktop and/or NetScaler for enabling mobile access to existing Windows apps/desktops – they will be able to use Citrix solutions for mobile even more broadly.

I am extremely excited about this announcement and I look forward to continuing to deliver amazing innovations together with the Zenprise team in 2013.

*The acquisition is subject to certain closing conditions, including regulatory review