With just a few weeks to go until Citrix Synergy, this fall’s hottest cloud, networking, collaboration and virtualization event, I wanted to tell you about the spirit of the cloud era which will underpin all aspects of Synergy to deliver the best possible conference experience.

I recently outlined the hot technology trends you can expect to learn about in Barcelona. With the transition from the PC era to the cloud era happening now, there’s no better opportunity to showcase the characteristics of cloud services at Synergy – combining digital, social, mobile and personal – to make your time at the event a seamless and memorable one.

Here are just some of the features you can expect to see in a few weeks:

DigitalSynergy TV will offer a compelling digital conference experience. The WatchLive! program will stream keynote and breakout sessions from the conference live online, while SynergyTV on the Go will allow you to relive the best of Synergy on your smartphone or tablet. With four SynergyTV channels, there will be plenty of opportunity now to explore the cloud’s top trends. Stay tuned for highlights of exactly what you can expect to see in October shortly!

Mobile: Mobility is among the things that Citrix does best – so it is only natural that it will underpin the Synergy experience by giving you access to all the tools and resources you need via your smartphone or tablet. Best of all, you will be able to “check in” for Synergy online prior to arriving in Barcelona and download a fast track barcode on your smartphone – letting you collect your Synergy credentials on-site in record time. Combined with the Synergy Mobile app, available in app stores October 5, you can use your mobile device to plan your agenda, view must-know conference information, network with peers or simply navigate the conference center.

Social: Synergy is all about social interaction – both on- and off-line. As well as the Welcome Reception on Tuesday, October 16 and the fabulous Synergy party on October 17 (more news on that soon!), we would love for you to share your experiences as they happen. Follow the conversation on Twitter using the #CitrixSynergy hash tag or connect with fellow peers via the Synergy LinkedIn group.

Personal: Finally, Synergy should be a friendly, personable experience, designed to make it easy for you to meet new people, renew acquaintances and enjoy everything that Barcelona has to offer. A suite of online tools and a variety of onsite resources will be available to facilitate networking before, during and after the conference to widen your professional circle, share your opinions or simply relax with colleagues. Our Social in the City resource also offers the hottest tips on what to see and do while you are in Barcelona.

Remember - sign up now to experience insight, innovation and social interaction with Citrix and our partners at Synergy – where we promise to show, tell and demonstrate new solutions for expanded user freedom and choice, greater IT simplicity and control, and enhanced organizational agility.

I’ll have more details on other aspects of Synergy shortly (including our renowned Innovation Awards). I’m looking forward to seeing you all soon!

Kim