Hi everyone, I am very pleased to be writing about the Citrix Startup Accelerator. This new initiative is all about the entrepreneur, and Citrix getting into the business of fostering innovation ecosystems.

What do I mean by this? Well as many of you know Citrix has been and continues to be active in acquiring companies, as well as in investing in companies looking for a venture capital style funding. The Citrix Startup Accelerator is all about being active at the beginning of the funding cycle for early stage innovative startups, the so called “angel” or “seed round” funding.

Now innovation is no stranger to Citrix. Indeed for nearly the last 10 years the innovation steward at Citrix has been Citrix Labs, both from driving our internal ideation processes by soliciting ideas from our employee base as well as delivering new technology into the product groups. It is through driving this innovation process we have seen the need to go way beyond the limited resources available internally to drive new innovation. So we need to look to new sources and new ways to progress the innovation agenda.

And why should Citrix be doing this? Well innovation comes from many sources, not just what the employees of Citrix can dream up. The Citrix Startup Accelerator is how we will reach out into the entrepreneur community and provide funding for innovative ideas that align with the strategic direction of Citrix.

We are not alone in this approach. Other organizations are also realizing that the traditional sources for innovation need to be augmented with external innovation ecosystems: this is an industry trend. Companies like Microsoft with its BizSpark program and IBM with its Global Entrepreneur program are examples of how to work with startups and entrepreneurs.

At Citrix we have looked at a range of startup programs as well as incubators such as Y-Combinator, Dogpatch Labs, Bootup Labs and developed a model that we think is unique and takes a best-of-breed approach.

The Citrix Startup Accelerator is targeting early stage companies around the globe that are looking for seed capital. The key benefits of our program are:

  • Access to the Citrix customer and partner ecosystem
  • 18 month program allows enough time to build customer and product momentum
  • Dedicated business and technology mentoring for companies in the program
  • Low cost campus in Santa Clara for startups
  • Simple agreement that is entrepreneur-friendly

Welcome to the world of Citrix driving new directions in the innovation petri dish. If you are an entrepreneur or startup looking for funding and would like to apply, please visit www.citrix.com/startupaccelerator for more details on the program.